Economists gave confirmed that a long-held belief is true: Your consumers are willing to pay more for eco-friendly products. Sustainable businesses — or those that purport to be —outperform their wasteful competition.
总之,你可以通过在环保包装上花费一些钱来节省很多钱。这有时带有负面的内涵。但是环保包装往往更便宜更有效,同时也是一个令人惊叹的品牌标志。
采用环保实践不必打破银行。查看这十大创意包装思想,显示您关心的顾客。
1. Functional Features
Rather than creating packaging that ends up in a landfill, why not give it a second purpose? From cardboard boxes that unfold into stools to reusable yarn from knitted bags, the opportunities are endless.
关于可重复使用包装的最好部分是产品留在您的客户家中。它经常提醒你的品牌,并为那些还没有听说过你的人提供一个对话的开端。
这项技术经过了很好的测试。这种做法可以追溯到近100年前,面粉公司在面粉袋上添加了设计,鼓励消费者将其制作成装饰性服装。
2.包装花生
你们公司还利用包装花生吗?现在是时候转向他们的新的生物降解兄弟了。
没办法。这些不是聚苯乙烯,而是由小麦和玉米淀粉组成。实际上,它们基本上是没有食物的奶酪膨化。
The price difference is trivial. Best of all, biodegradable packing peanuts are superior over their predecessors since they can’t hold a charge. That means your customers won’t have to pick them off their new products.
三。再生材料
如果无法避免使用有害物质,则至少不添加到等式。使用回收的商品可以通过戏剧性的余量来减少公司的碳足迹。
当你检查到膨胀的回收材料时,你可能会感到惊讶。它不仅仅是纸板、纸和塑料。有些公司使用废弃报纸等物品,将它们折叠成可用的产品包装。
4. Intelligent Design
大多数公司都倾向于塑料等物质,但他们认为塑料是唯一的选择。
再想想。泡沫包装不是一种确保您的脆弱产品在一件上到达的必要性。最具竞争力的环保公司返回绘图板,并重新设计了100%的回收纸板箱。
粗纸板的波纹层呈现出春天的特性,像泡沫包裹一样缓冲吹。但没有浪费。
For eco-friendly designs like this, your best bet is to contact a professionalpackaging agency.
5. Natural Fibers
Say goodbye to plastic bags. Natural fibers are the new, hip way to transport products.
In this case, we’re talking about cotton, hemp, and even certain types of palm leaves. These sleek fibers are beautiful and striking, portraying your company’s commitment to the environment. Of course, since natural fibers are organic components, they are 100% biodegradable.
If bags aren’t your thing, you can instead mold certain types of leaves into things like plates and trays. No heavy-duty boxes though. Not yet.
6.极简主义
你可以避免环保包装材料的大惊小怪,而且还可以减少你的碳足迹。秘诀是使用最少的包装可能。
Everyone’s first intuition is to make the packaging smaller. That’s part of the equation, but not everything. For example, does your packaging need to be enclosed?
Not likely. With a single plate of cardboard, you can shape a mold that holds your product in place but leaves plenty of open space. Adopting a minimalist method is also a great way to lighten your shipping loads and save on transportation costs.
7. Seed-Infused Packaging
The fad of plantable packaging refuses to die. Perhaps because it’s not a fad at all.
普通消费者看不到环保包装的最终结果。大多数时候,他们把它扔掉,然后溶解在垃圾填埋场。这也许会让他们的良心放松,但他们错过了完整的画面。
这就是种子输注如此强大的原因。通过将种子纳入有机包装中,消费者可以在码处种植残余并观察魔法发生。
8. Avoid Color
First, it should be said that inks and package coloring come in eco-friendly varieties. But your consumers won’t notice a difference, so why pay more? Even the best coloring processes can have a few troubling side effects.
For both these reasons, go colorless whenever possible. You can stamp the text directly on your packaging materials whether they be cardboard, paper, or metal.
把它看作是一种雕刻。一些利用这种技术的产品可能难以在货架上脱颖而出,因此必须进行过道测试。
9. Organic Packaging
Cornstarch packaging can do everything plastic can — and more. After all, it’s biodegradable.
但这不是你唯一的有机选择。在蘑菇根部发现的菌丝体可以模塑成小塑料状容器。蘑菇容器比其他有机选择更快地分解,因此对于具有长期保质期的产品并不棒。
虽然尚未使用,但请留意您的海藻组成的包装。许多专家都将其视为环保包装选择中的突破。
10. Adhesive-Free
If you do anything, do this: avoid the adhesive. It’s easy to forget that adhesives and glue are toxic to the environment.
但没有他们也很容易。智能的、联锁的折叠是保持包装稳定性的关键,同时又避免了需要有粘性的东西把它全部固定在一起。
以创意包装理念拯救环境
如果您的公司认真对待环境,这些创意包装的想法是一种开始的好方法。如果没有,那也没关系。统计数据显示您的业务将通过对其实践的生态友好的方法来利润。
无论哪种情况,你都没有什么可失去的,也没有任何东西可以得到。
想在个人或企业层面上保持绿色?搜索我们的网站,以获得更环保的建议。